Masters of Scale

Memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality' Adam Grant, #1 New York Times bestselling author of Think Again What can you learn about the entrepreneurial mindset from the world's top business leaders? Silicon Valley legend Reid Hoffman sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power exceptional growth. Masters of Scale distils insights from iconic companies like Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as bold, disruptive start-ups, into a set of counter-intuitive principles that anyone can use. How do you find a winning idea? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? Based on more than 100 interviews, Masters of Scale offers powerful insights that will inspire you to reimagine how you do business today.