New Utilitarian

Trends may come and go in the design world, but when function follows form, the results are often timeless. As technology continues to advance and digital devices become increasingly inextricable from our daily lives, behavioral research, insight, and analysis are informing creativity and craftsmanship, giving designers a grid-like playground to explore and experiment with ideas that simultaneously solve problems and push boundaries at the intersections of the logical and the imaginative to resonate. NEW UTILITARIAN takes an intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into strong and striking visual languages ​​for the Age of Data. Rooted in reason and principle, each project is a meaningful expression of modern artistry that leaves a distinct impression on the design landscape of today.

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.