Emotion by Design
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Emotion by Design
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Emotion by Design
ID: 9781847943569
Translated by Google
Year of publication: 2023
Number of pages: 304
ISBN: 9781847943569
Publisher: Penguin Random House
Imprint: Sandycove
Cover: Paperback
Format: 129 x 198 mm
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36.30 ₾51.90 ₾-30%
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The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire - How did Nike go from being a small sneaker brand to the world's most revered company? - Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? - And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
Additional information
- The Author Greg Hoffman
- Publisher Penguin Random House
- Imprint Sandycove
- Language English
- Number Of Pages 304
- Format 129 x 198 mm
- Cover Paperback
- Year Of Publication 2023
- Direction Business literature
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