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ID: 9783899556902
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Translated by Google

Year of publication: 2016

Number of pages: 228

ISBN: 9783899556902

Publisher: Gestalten

Cover: Hardcover

Format: 240 x 304 mm

97.43129.90-25%

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Annotation

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

Additional information
  • The Author Joe La Pompe
  • Publisher Gestalten
  • Language English
  • Number Of Pages 228
  • Format 240 x 306 mm
  • Cover Hardback
  • Year Of Publication 2016
  • Direction Business literature

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