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The Copy Book: How Some of the Best Advertising Writers in the World Write Their AdvertisingThe Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising

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54.4068.00-20%
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
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The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising

ID: 9783836568524
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising  The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
First 10 pages
Translated by Google

Year of publication: 2018

Number of pages: 536

ISBN: 9783836568524

Publisher: Taschen

Cover: Hard

Format: 140 x 195 mm

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Annotation

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

  • Publisher TASCHEN
  • Language English
  • Number Of Pages 536
  • Format 140 x 195 mm
  • Cover Hardback
  • Year Of Publication 2018

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