Mid-Century Ads
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Mid-Century Ads
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Mid-Century Ads
ID: 9783836591478
Translated by Google
Year of publication: 2023
Number of pages: 512
ISBN: 9783836591478
Publisher: Taschen America LLC
Cover: Hard
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Annotation
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
Additional information
- The Author Steven Heller
- Editor Jim Heimann
- Publisher Taschen America LLC
- Language მულტიენოვანი
- Number Of Pages 512
- Cover Hardback
- Year Of Publication 2023
- Original Language მულტიენოვანი
- Origin Of The Author United States of America
- Direction Public, politics, history, documentary prose
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