The Why Not Gift Shop, Cap “Bros”

ID: 47217590358011

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The Why Not Gift Shop

Caps with phrases by artist Shalva Nikvashvili. Embroidery on cap: “Bros”

Item size: One size

₾

87.30 ₾97.00 ₾-10%

Free deliveryIn 3 hours

The Why Not Gift Shop

The Why Not Gift Shop is a project of two friends, artist and curator Gvantsa Jishkariani and curator Elene Kapanadze. In 2018, the idea of creating a gallery was united under one goal to support young artists. The creative space of The Why Not Gift Shop allowed them to present their work to a wider audience. All experiments and creative endeavors are united in the gallery. And a team of young artists is working to present art that reflects modernity - has a strong point to make and touches on relevant discussions. The first location of The Why Not Gift Shop was not accidental either: it reflected a strongly accented modernity, like the art of the gallery team. The first showcase was located in the center of Tbilisi, in an underground passage. The crowded underpass, full of clothes shops, cheap plastic items, religious accessories, vegetable and fruit stalls, was the most unexpected place to see modern art. However, it was very appropriate for a city where museums are like mausoleums and the general public has little interest in modern art. It was an attempt to liberate art from elitist connotations and invade the banal everyday life. In its second year of existence, The Why Not Gift Shop has become a nomadic gallery and aims to strengthen mutual support and partnership ties. The Why Not Gift Shop is a project of the gallery, within the framework of which since 2019 it has been partnering with Georgian artists and producing a limited number of items in collaboration with them, mainly home decorative products. The aim of the project is to encourage and popularize young artists, provide them with an additional source of income and enable the gallery to finance its own exhibition program.

Additional Characteristics

General Information

BrandThe Why Not Gift Shop
TypeCap
ColorGrey
Origin of the brandGeorgia

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