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ID: 9781847940322
Translated by Google
Year of publication: 2011
Number of pages: 320
ISBN: 9781847940322
Publisher: Penguin Random House
Imprint: Random House Business Books
Cover: Paperback
Format: 129 x 198 mm
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Annotation
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Additional information
- The Author Chip Heath, Dan Heath
- Publisher Penguin Random House
- Imprint Random House Business Books
- Language English
- Number Of Pages 320
- Format 129 x 198 mm
- Cover Paperback
- Year Of Publication 2011
- Direction Business literature
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