Purple Cow
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Purple Cow
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39.99 ₾
Purple Cow
ID: 9780141016405
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39.99 ₾
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Additional information
- The Author Seth Godin
- Original Language English
- Publisher Penguin Random House
- Language English
- Number Of Pages 160
- Format 129 x 198 mm
- Cover Paperback
- Year Of Publication 2005
- Origin Of The Author United States of America
- Direction Business literature
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