Menu Design In America

ID: 9783836526623

First 10 pages

Translated by Google

Year of publication: 2011

Number of pages: 391

ISBN: 9783836526623

Publisher: Taschen

Cover: Hard

Format: 250 x 317 mm

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Annotation

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.

In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.

The Author Steven Heller, John Mariani
Publisher TASCHEN
Language English
Number Of Pages 391
Format 250 x 317 mm
Cover Hardback
Year Of Publication 2011
Direction გრაფიკული დიზაინი

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