Logos that Last
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Logos that Last
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111.90 ₾
Logos that Last
ID: 9780760383179
Translated by Google
Publication year: 2023
Number of pages: 208
ISBN: 9780760383179
Publishing: Quarto
Imprint: Rockport Publishers
Cover: Hardcover
Format: 215 x 254 mm
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Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.
Allan Peters
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.
Additional information
- The Author Allan Peters
- Publisher Quarto
- Imprint Rockport Publishers
- Language English
- Number Of Pages 208
- Format 215 x 254 mm
- Cover Hardback
- Year Of Publication 2023
- Original Language English
- Direction გრაფიკული დიზაინი
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