Like, Comment, Subscribe

ID: 9780241468289

Translated by Google

Year of publication: 2022

Number of pages: 464

ISBN: 9780241468289

Publisher: Penguin Random House

Imprint: Penguin Business

Cover: Paperback

Format: 153 x 234 mm

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Annotation

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.

Mark Bergen

Mark Bergen is an award-winning tech journalist at Bloomberg News. One of the world's foremost experts on everything to do with Google and YouTube, he has been covering the company for over half a decade. His work has been printed in the New York Times, the Wall Street Journal, Time, Reuters and the New Yorker, while he also regularly appears on CNBC, Bloomberg TV/Radio, NPR and several other media outlets.

Additional information

The Author Mark Bergen
Publisher Penguin Random House
Imprint Penguin Business
Language English
Number Of Pages 464
Format 153 x 234 mm
Cover Paperback
Year Of Publication 2022
Direction Business literature

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