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Translator: Khatuna Basilashvili
Year of publication: 2022
Number of pages: 236
ISBN: 9789941351525
Publisher: Palitra L
"Hegarty on Advertising" includes wisdom and insight accumulated over the years from the man behind highly effective and influential campaigns for brands such as Levi Strauss, Audi and Unilever. This is the first book translated into Georgian on creative and advertising agency operations Where the author, as an eyewitness and participant, describes the way of formation and development of the modern advertising industry with unusual language and humor.
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