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Translator: Ketevan Chartolani
Editor: Ani Gagua
Year of publication: 2019
Number of pages: 172
ISBN: 9789941958953
Publisher: Harvard Business Review Georgia
Do you have an idea that can boost revenue and productivity, but how do you get the stakeholders to make it happen? How and how should you prepare a business case that fully demonstrates the value of your idea. This is not always easy to do: you may not be sure what type of data stakeholders trust. Or perhaps the processing of digital data is a threat. Project management expert Raymond Sheen's HBR Guide to Building Your Business Case provides you with the tips and tricks you need to build a solid case. You will learn how to: - Explain how your idea will benefit the business - Align your case to strategic objectives - Create a team that can successfully shape and test your idea - Calculate return on investment - Analyze risks and prospects - Present your case to stakeholders Project Management Professional Raymond Sheen He is the president of the consulting company "Product and Process Innovation", whose activities include project management, product development and process improvement. Amy Gallo is a guest editor at Harvard Business Review and the author of The HBR Guide to Managing Conflict in the Workplace.
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