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Publishing Year: 2022
Number of pages: 272
ISBN: 9780241582619
Publisher: Penguin Random House
Imprint: Penguin Business
Cover: Paperback
Format: 153 x 234 mm
Kathryn Finney, named by Inc Magazine as one of the 'Most Influential Women in Tech', is a Yale-trained Epidemiologist, visionary entrepreneur, startup champion and author. Currently CEO of Genius Child and General Partner of the Greenhouse Venture Fund, Kathryn has paved the way for Black women in business. After founding and selling The Budget Fashionista, she became one of the first Black women to have a successful seven-figure startup exit. Prior to this, Kathryn held the role of CEO of the revolutionary social enterprise digitalundivided, focued on empowering Black women to own their work.
Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds." Don't wait for the system to let you in - break down the door and build your damn thing.
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