Alien Thinking
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Alien Thinking
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Alien Thinking
ID: 9780241481981
Translated by Google
Year of publication: 2021
Number of pages: 304
ISBN: 9780241481981
Publisher: Penguin Random House
Imprint: Penguin Business
Cover: Paperback
Format: 153 x 234 mm
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How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us. These five patterns-Attention, Levitation, Imagination, Experimentation and Navigation-are marked by a flexibility and a freshness of approach that transcends conventional problem-solving. Alien thinkers know how to free their imagination and detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they prototype ideas in systematic ways to reflect feedback and the constraints of reality. Alien Thinking will help you innovate better and develop world-changing ideas of your own.
Additional information
- The Author Cyril Bouquet, Jean-Louis Barsoux, Michael Wade
- Publisher Penguin Random House
- Imprint Penguin Business
- Language English
- Number Of Pages 304
- Format 153 x 234 mm
- Cover Paperback
- Year Of Publication 2021
- Direction Classics
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