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Translator: Dimitri Uchaneishvili
Year of publication: 2024
Number of pages: 177
ISBN: 9789941865985
Publisher: Act
Edward Bernays - an American sociologist, a pioneer in the field of public relations and propaganda, called the "father of public relations".
First published in 1928, Propaganda conveys Bernays' alarming vision of the use of propaganda to manage collective consciousness in various fields such as government, politics, art, science, and education. To read this book today is to gain a dizzying understanding of what government and modern business institutions have become under conditions of mass manipulation.
"The purpose of this book is to explain the structure of the mechanism that controls public opinion and to convey how this mechanism is used by a professional who strives to get a particular idea or product accepted by the public. At the same time, we will try to determine the place of the new propaganda in the modern democratic structure and keep an eye on its gradually developing ethical code and practice" - the author.
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