Advertising And Promotion (Integrated Marketing Communications View)
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Advertising And Promotion (Integrated Marketing Communications View)
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56.00 ₾69.95 ₾-20%
Advertising And Promotion (Integrated Marketing Communications View)
ID: 9789941114557
Translated by Google
Translator: Tamar Tsilosani , Khatuna Basilashvili , Maya Gogoladze , Mzia Kekelidze , Manana Kveselava , Khatuna Maisashvili
Year of publication: 2013
Number of pages: 856
ISBN: 9789941114557
Publisher: Diogenes
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Annotation
This well-known university textbook, which has been translated into many languages and is used in the educational process all over the world, was published in Georgian for the first time. The authors are well-known specialists in the field, they work at the University of San Diego and provide consultations to various companies, which was reflected in the structure and content of the book. The book discusses the latest methods of conducting the main marketing tools - advertising, direct marketing, interactive media, sales promotion, public relations, personal selling. Each chapter includes sections on integrated marketing communications vision, IMC technologies, global and ethical vision. These parts describe the work of large, medium and small companies operating in the field of business as well as advertising and promotion; It becomes possible to perceive and analyze the results of applying (or not applying) theoretical provisions in practice.
Additional information
- The Author George A. Belch, Michael A. Belch
- Translator Tamar Tsilosani, Khatuna Basilashvili, Maia Gogoladze, Mzia Kekelidze, Manana Kveselava, Khatuna Maisashvili
- Publisher Diogene
- Language Georgian
- Number Of Pages 856
- Format 215 x 275 mm
- Cover Paperback
- Year Of Publication 2013
- Original Language English
- Origin Of The Author United States of America
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